Custom software & automation

For founder-led service businesses that have outgrown the duct tape.

Systems that run without you.

1.We build the backend systems and automation that turn missed calls, dead leads and manual busywork back into revenue.

2.One audit, one fixed price, one build. When we're done it runs on its own — no retainer, no dependency on us.

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02 — Research

Notes from inside
the work.

Short, honest pieces about what actually moves the needle for founder-led service businesses — written while we build, not after. No gated PDFs, no fake stats.

02 — What we do

Backend systems.
The part that actually runs it.

No templates, no retainers, nothing off a shelf. We build the specific system your business needs and hand it over so it keeps running without us.

01 / Capture

Stop losing after-hours leads.

Missed calls and people who reach out when you're closed, turned into callbacks and booked work instead of a competitor's customer.

02 / Automate

Kill the manual busywork.

Follow-ups, data entry, routing and reminders handled by a system that doesn't forget, get sick, or quit.

03 / Convert

Make the traffic you already get pay.

Websites and funnels rebuilt around one job: turning the visitors you're already paying for into customers.

04 / Reputation

Put your reviews on autopilot.

Good reviews acknowledged, fake ones flagged, real complaints routed to a human fast — without you watching Google all day.

05 / Connect

Wire the tools together.

Booking, payments, CRM and data connected so information stops living in one person's head or one fragile spreadsheet.

06 / Own

It runs without you.

One audit, one fixed price, one build. No retainer and no dependency on us — the system is yours and it keeps running.

The Urso method04 stagesUrso mark
03 — Process

Audit first.
Then a fixed price.

We don't bill by the hour or sell you a retainer. We audit the business, tell you exactly what we'd build and what it costs, then build it.

  1. 01Auditwe map where the business leaks time and money.
  2. 02Fixed quoteone number, scoped to the build. No hourly meter.
  3. 03Buildthe system, custom, end to end.
  4. 04Handoverit runs without us. No retainer — it's yours.
Request an audit
04 —Who it's for

If you left tomorrow,
would it still run?

We build for founder-led service businesses with enough volume that the cracks cost real money — and small enough that the owner still picks up the phone. If these sound familiar, talk to us.

/ 01Leads slip through after hoursCalls and inquiries outside business hours just disappear.
/ 02The business lives in your headStep away for a month and things quietly break.
/ 03Reviews go unansweredYour reputation is whatever a customer last typed.
/ 04Manual work everywhereSpreadsheets and "just ask Steve" instead of a system.
/ 05Traffic that doesn't convertPeople find you and leave without becoming customers.
/ 06$750k+ and 5+ peopleBig enough that these leaks are real money.

Want to know what
we'd build you?

Orlando, FL · built remotely, anywherehsq0503@gmail.com